Set within one of Canada’s most historically significant cities, during a time when we celebrate our nation’s 150th birthday, the 2017 Summit will give us an opportunity to pause and reflect upon our industry’s past achievements while bringing us together to look forward to our future. Together, our industry has constructed a strong foundation upon which we continue to build a sustainable future. The 2017 Summit will provide relevant research, inspiring keynote speakers and networking opportunities that will offer insight into future opportunities, challenges and trends. Let’s build our future. Together!
This year’s Summit program offers exceptional learning and networking opportunities for distributors, retailers and manufacturers from across Canada. Register today for the premier event of the convenience industry!
To view the full program, please click here.
From ‘Mass to My’Tony Chapman has delivered inspirational and transformational keynotes and is a frequent contributor to the conversation on television, radio, newspapers and new media. His philosophy on winning, in an age of abundance, is featured in two national and two international television documentaries. Read more About Tony
Tony Chapman has delivered inspirational and transformational keynotes and is a frequent contributor to the conversation on television, radio, newspapers and new media. His philosophy on winning, in an age of abundance, is featured in two national and two international television documentaries.
Tony doesn't just inspire, he educates and motivates. He draws upon three decades helping organizations large and small, local and global, compete to create customized keynotes packed with relevant and actionable insights, ideas, and strategies.
He has founded or cofounded two international renowned communications agencies and a research firm. He is one of the youngest individuals to be inducted into the Marketing Hall of Legends, and a winner of over 100 Gold and Best of Show Awards, including Marketing Magazines Agency of the Year. His first book, Stop Selling and Start Storytelling, will be published in the Fall of 2017.
From ‘Mass to My’
From being one of many to becoming ‘my’ Convenience Store.
Attention is the oxygen of all human endeavor. With attention comes the opportunity to shape the way a consumer thinks, feels and behaves. To drive traffic to your door and have them buy more.
However, in this world of abundance, with ‘too many’ and ‘too much’ chasing a finite amount of time it is becoming increasingly difficult to get people’s attention.
The only path is to shift your focus from being one of many retailers to the Store and Brands that are right for ‘My’ and ‘My’ Families life and livelihood. Those that do, that offer what matters most to their consumers, will see increased traffic, basket and loyalty.
To put us on this path to greater profits we have invited Tony Chapman to be our opening Keynote Speaker. He is provocative, passionate about local retail, and he is bringing some key insights and big ideas that we can put into action.
Tony is one of the youngest individuals to be inducted into the Marketing Hall of Legends. He spent thirty years helping the Leaders of Organization large and small, local and global to stand for and to stand out in crowded and contested marketplaces. Today he speaks his mind at Conferences around the world. You might have seen Tony as a Judge on Food Network’s hit show Recipe to Riches, on television or on the radio.
A session worth many times your price of admission.
The Need for Speed: Sizing Up Quick Trip Moments and Delivering SolutionsConsumer decisions about where to go based on a quick trip need don’t necessarily happen in a defined or logical order. Instead, they happen at seemingly random times in a consumer’s day and, as such, it is critical to identify key needs and occasions driving this behaviour.
Read more Consumer decisions about where to go based on a quick trip need don’t necessarily happen in a defined or logical order. Instead, they happen at seemingly random times in a consumer’s day and, as such, it is critical to identify key needs and occasions driving this behaviour.
Leveraging their syndicated online tracking study of yesterday’s eating and drinking habits across all categories and brands as well as dayparts, Ipsos Marketing will conduct custom research for NACDA and CCSA. This will include a qualitative phase engaging consumers in 5 markets across the country via AppLife. Respondents will capture each occasion they consume a food or beverage and identify the who, what, where, when and why of the moment.
Kathy Perotta, Vice President of Ipsos Marketing will unveil this research project at the Summit providing valuable insights around key moments that drive quick trips to retail to uncover growth opportunities for the convenience channel.