Program

2017 Summit Logo BILINGUAL w CANADA 150

Set within one of Canada’s most historically significant cities, during a time when we celebrate our nation’s 150th birthday, the 2017 Summit will give us an opportunity to pause and reflect upon our industry’s past achievements while bringing us together to look forward to our future.  Together, our industry has constructed a strong foundation upon which we continue to build a sustainable future.  The 2017 Summit will provide relevant research, inspiring keynote speakers and networking opportunities that will offer insight into future opportunities, challenges and trends.  Let’s build our future.  Together!

This year’s Summit program offers exceptional learning and networking opportunities for distributors, retailers and manufacturers from across Canada.

Online registration is now closed. We would be happy to assist with your registration on-site.

To view the full program, please  click here.

Speakers

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Tony Chapman
From ‘Mass to My’
Tony Chapman has delivered inspirational and transformational keynotes and is a frequent contributor to the conversation on television, radio, newspapers and new media. His philosophy on winning, in an age of abundance, is featured in two national and two international television documentaries. Read more About Tony

Tony Chapman has delivered inspirational and transformational keynotes and is a frequent contributor to the conversation on television, radio, newspapers and new media. His philosophy on winning, in an age of abundance, is featured in two national and two international television documentaries.

Tony doesn't just inspire, he educates and motivates. He draws upon three decades helping organizations large and small, local and global, compete to create customized keynotes packed with relevant and actionable insights, ideas, and strategies.

He has founded or cofounded two international renowned communications agencies and a research firm. He is one of the youngest individuals to be inducted into the Marketing Hall of Legends, and a winner of over 100 Gold and Best of Show Awards, including Marketing Magazines Agency of the Year. His first book, Stop Selling and Start Storytelling, will be published in the Fall of 2017.

From ‘Mass to My’

From being one of many to becoming ‘my’ Convenience Store.

Attention is the oxygen of all human endeavor. With attention comes the opportunity to shape the way a consumer thinks, feels and behaves. To drive traffic to your door and have them buy more.

However, in this world of abundance, with ‘too many’ and ‘too much’ chasing a finite amount of time it is becoming increasingly difficult to get people’s attention.

The only path is to shift your focus from being one of many retailers to the Store and Brands that are right for ‘My’ and ‘My’ Families life and livelihood. Those that do, that offer what matters most to their consumers, will see increased traffic, basket and loyalty.

To put us on this path to greater profits we have invited Tony Chapman to be our opening Keynote Speaker. He is provocative, passionate about local retail, and he is bringing some key insights and big ideas that we can put into action.


Tony is one of the youngest individuals to be inducted into the Marketing Hall of Legends. He spent thirty years helping the Leaders of Organization large and small, local and global to stand for and to stand out in crowded and contested marketplaces. Today he speaks his mind at Conferences around the world. You might have seen Tony as a Judge on Food Network’s hit show Recipe to Riches, on television or on the radio.

A session worth many times your price of admission.
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Ipsos: Custom Research
The Need for Speed: Sizing Up Quick Trip Moments and Delivering Solutions
Consumer decisions about where to go based on a quick trip need don’t necessarily happen in a defined or logical order. Instead, they happen at seemingly random times in a consumer’s day and, as such, it is critical to identify key needs and occasions driving this behaviour.
Read more Consumer decisions about where to go based on a quick trip need don’t necessarily happen in a defined or logical order. Instead, they happen at seemingly random times in a consumer’s day and, as such, it is critical to identify key needs and occasions driving this behaviour.

Leveraging their syndicated online tracking study of yesterday’s eating and drinking habits across all categories and brands as well as dayparts, Ipsos Marketing will conduct custom research for NACDA and CCSA. This will include a qualitative phase engaging consumers in 5 markets across the country via AppLife. Respondents will capture each occasion they consume a food or beverage and identify the who, what, where, when and why of the moment.

About Kathy
Kathy Perrotta, Vice President of Ipsos Marketing will unveil this research project at the Summit providing valuable insights around key moments that drive quick trips to retail to uncover growth opportunities for the convenience channel.

About Serra
Serra Shular has 20 years of experience in consumer research, the majority of which has been exclusively qualitative. Serra has conducted research in a variety of sectors including financial services and insurance, beverage alcohol, tobacco, consumer packaged goods, food and beverage and lottery and gaming. Her ability to uncover rich insights and effectively translate these into actionable recommendations has made her a great partner with clients.
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Carman Allison
What’s In Store: Trends Influencing the Path to Purchase
Consumers are fundamentally shopping differently today than they used to just five years ago. Despite the recent increase in consumer optimism, growth is still slowing, especially for Convenience and Gas retailers. Read more About Carman

Carman Allison serves as VP of Consumer Insights for Nielsen Canada. Carman has his finger on the pulse of the CPG landscape and is relied on by manufacturers and retailers to provide them with the consumer insights they need to make strategic and impactful business decisions. With 25 years of experience he shares his insights on consumer shopping, industry trends and buying and media consumption behaviours and attitudes through thought leadership reports, industry presentations and his two monthly columns in Canadian Grocer and Grocery Business magazine.

What’s In Store: Trends Influencing the Path to Purchase

Consumers are fundamentally shopping differently today than they used to just five years ago. Despite the recent increase in consumer optimism, growth is still slowing, especially for Convenience and Gas retailers. Canadian consumers are taking fewer trips to the store and changing the traditional path to purchase and offering fewer chances for retailers and manufacturers to engage. With the shopper journey shifting, it’s time to find new ways to connect with consumers - whether it’s pre, during or post-sale.
To win, it’s important to not only understand the changes in Canadian’s path to purchase, but embrace them.
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Tod Maffin
Beyond Social: Retail Trends Driving The Next Decade
You can't deny it. We're in a time of massive industry upheaval. What we choose to sell, who we target, and how we deliver will mean the success or failure of many retailers. In this eye-opening keynote, Tod Maffin will detail the key trends which are underpinning these changes, and what successful companies are doing to not only survive but thrive. Read more About Tod

Tod Maffin is president of engageQ digital, a social engagement agency. He is co-author of TOUCH: Five Factors to Growing and Leading a Human Organization and two other books. His insights on the future of business have been covered by major media including the Globe and Mail, USA Today, CBC, the Huffington Post, and more.

His energetic, upbeat, jargon-free and highly entertaining presentation style ensures that audiences are not only captivated and engaged, but entertained and motivated. Thousands of professionals in the international media, technology, and business communities follow Tod’s insights. He continues to report on national technology trends on CBC Radio, is the past host of todradio dot com and Real Life Chronicles, and was one of the world’s first podcasters and web masters.

Beyond Social: Retail Trends Driving The Next Decade

You can't deny it. We're in a time of massive industry upheaval. What we choose to sell, who we target, and how we deliver will mean the success or failure of many retailers. In this eye-opening keynote, Tod Maffin will detail the key trends which are underpinning these changes, and what successful companies are doing to not only survive but thrive. From loyalty programs, to the future of cash, to delivery services, to social marketing — you'll get a glimpse into a rich and profitable future. If you heed the advice.
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Panel Session
Creating Shared Value: Growing our Business and Making a Difference
Today’s consumer is increasingly discerning about the companies and brands they support. Many want to know about an organization’s social purpose before doing business with them – in particular millennials for whom social change is particularly important. Governments are also looking at the ways in which industry is contributing to social policy as part of the regulatory process. Read more Growing our Business in a Changing Social Context

Creating Shared Value: Growing our Business and Making a Difference

Today’s consumer is increasingly discerning about the companies and brands they support. Many want to know about an organization’s social purpose before doing business with them – in particular millennials for whom social change is particularly important. Governments are also looking at the ways in which industry is contributing to social policy as part of the regulatory process. In a panel discussion, come and hear what your business can do to achieve success, meet changing expectations and moderate its regulatory burden by demonstrating to governments and consumers the role we play in communities.

The Panelists:

Paul Klein is the founder of Impakt, a company whose mission is to help corporations and non-profit organizations profit from social innovation. With an impressive roster of clients including Starbucks, Home Depot, Shoppers Drug Mart and the Children’s Wish Foundation, Paul will share his perspectives on how the convenience store industry can contribute to social change in a way that resonates with consumers and helps grow its business.

Lindsay Doyle with Summa Strategies in Ottawa advises many clients, including CCSA, on how best to position themselves with governments. Lindsay will offer her advice on what our channel needs to do to tell our story to government to minimize regulatory burden as well as providing an overview of what to expect on some key pieces of legislation.

Steve Dunne was the National Coordinator for the first ever National C-Store Day which was held on August 30th, 2017. The day provided an opportunity for community leaders to work 15-minute “shifts” alongside c-store staff, raise money for Children’s Wish and thank customers for their business. Steve will share highlights and Paul and Lindsay will weigh in on why initiatives like this matter to governments and how they can help with social change.

Our moderator:

Tony Chapman, our opening keynote speaker will serve as our moderator. Drawing on some of the key learnings from the first day of business sessions, he will lead a provocative discussion with our panelists that will guarantee to provide relevant and actionable insights and ideas.