Reaching Ethnic Consumers

Channels, categories, customers, they are all changing at such a rapid pace. Nowhere is this more evident than with our customers. The proportion of Canadians who are foreign born is at the highest level in 80 years. South Asian and Chinese consumers have a great deal of purchasing power as well. That’s why CCSA andRead more

Reaching Women Consumers

In 2014, NACDA and CCSA worked with Joanne Thomas Yaccato to conduct research on what our channel needs to do to attract more women shoppers. The female shopper is seriously underrepresented in the C-store but there are many things that can be done to change this. The good news is that there are some relativelyRead more